3 Mistakes To Avoid As A Lash Artist
If you’re a new lash artist earning your licensing, welcome to the industry! Starting out as a new artist is never easy, but that’s the part where we come in. DLU is a Texas state-licensed cosmetology school in Dallas and we believe education is the key to success in the business of lashes.
As a lash artist, it's essential to provide high-quality lash extension services that are both aesthetically pleasing and safe for your clients. However, it's not just about the quality of the work you produce. Your business and financial management can make or break your success as a lash artist. In this blog post, we'll highlight three mistakes that lash artists should avoid when it comes to organizing their business and finances.
Not organizing your business + finances.
This is a huge pitfall for new artists, don’t delay getting your business started! Running a successful lash extension business requires proper organization and financial management. This means keeping track of expenses, revenue, and taxes. Failure to do so can lead to missed payments, tax issues, and other financial headaches. Additionally, keeping track of client information, appointment schedules, and inventory is essential to providing excellent customer service and ensuring that your business runs smoothly.
Here are some tips:
- Get a grant: Grants for small businesses are abundant! In order to qualify for grant programs or business financing you need organized financials.
- File for an LLC: In the state of Texas, you can file your LLC here directly through the state. Don’t fall for cons saying you need a lawyer or accountant to file for you.
- Get a business bank account: Once you get your LLC you can obtain a business bank account. Try your local small business-friendly credit union. You’ll be working to build a relationship with your bank so you can get financing when you need it!
Not securing your licensing + insurance.
Licensing and insurance are critical for any lash artist to protect themselves and their clients. Without proper licensing, you could face legal issues and fines. This can result in permanent ineligibility for licensing in the future.
When you have proper credentials you can then obtain service provider insurance. Insurance protects you in case of accidents or injuries during your lash extension services. It's essential to research your state's licensing requirements and obtain proper insurance coverage before offering your services. Here are a few links to our recommendations for insurance:
https://www.beautyinsuranceplus.com/
https://www.ppibcorp.com/beauty-insurance/
Not investing where it counts
While it's important to be mindful of your expenses, investing in the right areas of your business can help you grow and succeed. Don’t fall into the quick cash trap! It’s exciting to start earning money from your services, but what's even more exciting is the potential of your business long-term. Invest back into your business the things that will make the biggest impact.
Here are some of our suggestions:
- Budget for continuing education
- Invest in the most comfortable/high-quality equipment you can afford for your studio
- Invest in high-quality lash extension products
- Create a consistent marketing budget
- Budget + invest in a website that helps you work smarter
- Invest in a virtual assistant/assistant to help handle your clients
- Invest in online booking
- Invest in your client experience
These are all things that will pay you back 100x over by saving you time, enhancing the client experience, and creating an automated flow to help your lash business grow.
Become A Lash Artist Today!
Being a lash artist is not just about being skilled in lash extension techniques. It requires excellent business and financial management, proper licensing and insurance, and strategic investments to grow and succeed. By avoiding the three mistakes we've outlined in this blog, you can create a solid foundation for your lash extension business and increase your chances of long-term success.
If you're an aspiring lash artist, don’t hesitate to contact us today! Our online program is designed to give you the flexibility to learn how to lash and obtain your Texas eyelash license. We can’t wait to help you pursue your dream job of becoming a lash artist!